JR Little wrote this amazing article about Amazon’s quest for world domination (my words, not his). It’s one of the most insightful articles on the company’s strategy I’ve read, see Amazon is going to kill your brand. And your job.
JR is a Entrepreneur and author of Listening Brands: How Data is Rewriting the Rules of Branding.
After reading the article, come back to the blog and share your impressions.